

Blending financial expertise with entrepreneurial insight, we are a company like no other.
Meet our team
Snowball Capital LLC

CEO of Snowball Capital LLC
John Leo
An experienced business operator and investment banker, offers financing and advisory services across diverse sectors, including technology, healthcare, and real estate. His expertise covers real estate ventures like resorts, single-family developments, and mixed-use projects, totaling over $5 billion. With 30+ years in finance and 20+ years in investment banking, he's managed FINRA member firms and served as Chairman and CEO of Vecta Inc. and Chairman of Sunnyside Federal Savings and Loan Association, showing community commitment through his leadership roles.

Head of Investment Banking
Arthur J. Magee
CFA, leads as Head of Investment Banking at Primary Capital since 2009, boasting over 15 years of expertise. Specializing in deal execution, he excels in valuation analyses, SPACs, M&A, and real estate projects. Having raised $1 billion for 40+ ventures, he also advises Primary Asset Management on real estate investments. Magee's background spans boutique firms and global banks, showcasing his diverse financial transaction skills. Holding an MBA, CFA, and SEC registrations, he's esteemed for his strategic finance insights.

Investment Banking
Nick Durante
With a background in corporate finance and securities research, brings his expertise to Primary Capital. As a former senior analyst, he focused on debt financing for public and private firms. Before joining, he founded Celestial Market Research, specializing in investment analysis. His skills include valuation modeling, SWOT analysis, and assessing company culture. Durante holds a Bachelor of Science in Business Management from Stony Brook University and FINRA Series 24, 63, 79, and 82 registrations.
Snowball US Holdings Inc.

Chairman
Gustavo Martinez Lozano
Equipped with a master's degree in administration, has forged a distinguished career as an accountant and business administrator. For 17 years, he served as Deputy General Director of International de Cerámica SAPI DE CV (Interceramic), where he played a pivotal role in expanding sales and installed capacity. Under his leadership, the company achieved listing on the Mexican Stock Exchange. Currently, he holds the esteemed positions of Chairman and CEO at Grupo Santa Fe, showcasing his adeptness in strategic leadership and business management. Gustavo's track record underscores his commitment to driving organizational success and growth.

Founder
Salvador Vidal Holguin
An accomplished executive adeptly navigates legal, financial, and operational realms. As Chief Executive Operating Officer at Santa Fe Group since July 2016, he orchestrates daily operations and subsidiaries, including Santa Fe IT, Santa Fe Health, and Santa Fe Energy. With a legal background, he pioneers innovative legal strategies to spur business advancement. Formerly Vice President Legal, Salvador streamlined legal procedures and offered strategic guidance. His career exemplifies a fusion of legal prowess and operational stewardship, driving organizational prosperity through astute leadership and forward-thinking initiatives.

Founder
Gustavo Gameros
The founder of Snowball, played a pivotal role in its inception and growth. As CEO since November 2015, he has led the platform to become Latin America's premier crowdfunding company within two years. Alongside, he serves as President of GRUPO SANTA FE, demonstrating his prowess in business leadership and development since January 2010. With a focus on investing in people and fostering business growth, Gustavo's vision drives Snowball's success. His commitment to strategic business planning and entrepreneurship underscores his role in shaping the company's trajectory.

Board Member
Ernesto Gómez
Boasts over 18 years of experience in the financial sector, specializing in optimizing operations and enhancing client satisfaction. He is a partner at Credilisto.mx, a SOFOM offering financial solutions, and a co-founder of Openminder.mx, a platform for entrepreneurial innovation. Ernesto is also an investor in Tacos Chicos NY and oversees a property-flipping fund in Houston, USA. His career includes co-founding a company in Mexico's downstream oil value chain and managing strategic projects linked to energy reform. Ernesto's leadership and expertise drive impactful initiatives across diverse industries.